03 Feb 2016
Debate: from the consumer research a large number âfrequently or always wondered where the brands get their data fromâ.
The DMA 2015 email tracking report, revealed that 35% of consumers often or always wondered where a brand got their email from. Is this something as an industry we should be worried about?
03 Feb 2016
We never learn, do we?
Every time an effective marketing channel is created, it's not long before we ruin it by flooding it with irrelevant message after irrelevant message, until consumers finally switch off (or unsubscribe, or opt out, or ad-block).
02 Feb 2016
Will Google Smart Reply affect email marketing?
Have you ever wanted to automatically adjust your tone, select your preferred punctuation, sentence length and complexity of replies? In 2009, Google pulled a prank on the world and introduced “Gmail Autopilot” a feature that promised to analyse messages received within Gmail and generate...
02 Feb 2016
Paid content distribution: Know thy platforms
Each platform has unique characteristics. So how do you tailor your approach to optimise campaign performance in each case? Here's a few tips to get you started.
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
29 Jan 2016
Telemarketing â The Industry That Killed Itself?
Love it or hate it, telemarketing can be a great channel for marketers and customers alike. So, as Ofcom is again reviewing their rules and regulations, should we be defending telemarketing, hoisting the white flag, prodding the corpse – or taking the opportunity to take on the real culprits in...
27 Jan 2016
DMA creates Future of Fundraising Taskforce
A new DMA taskforce has been created to form an unbiased view of one to one marketing for the fundraising sector over the next five years
27 Jan 2016
How to Reactivate Inactive Newsletter Subscribers
What happens to inactive newsletter subscribers who have not responded to a newsletter over a longer period but have not unsubscribed, either? What are common reasons for this and how can we avoid this and reactivate inactive newsletter subscribers?
20 Jan 2016
CitySprint focuses on growth with Imprint-MIS investment
CitySprint Document Solutions is this week booting up a new management information system (MIS) to help streamline digital, mailing and distribution work.
19 Jan 2016
Why Wealth Managers Must Digitalize or Die
Macro and micro-economic forces continue to drive demand for digitalization in Wealth Management.