Customer champion focused on helping companies create relevant products, services and experiences through the intelligent use of data and technology to drive marketing strategy.
Transformed marketing and customer engagement strategies, programmes and teams, for pioneering brands, agencies and tech firms like Samsung, Digitas, dunnhumby, Siebel (Oracle), Sainsbury’s and, most recently, for visionary data science consultancy Peak Indicators.
Start-up founder, advisor and growth driver currently launching new propositions for the Great2 group.
Motivated by a relentless desire to drive growth and value; finding the elusive customer-company win-win. Perpetual learner, innovator and industry leader. Vice Chair at the Data & Marketing Association, member of the DMA North, a DMA Judge & Mentor.