Obsessed with helping companies create more relevant products, services and experiences for customers since 1995, through the intelligent use of data and technology to drive marketing strategy.
Transformed customer engagement strategies, programmes and teams, for pioneering brands, agencies and technology firms; Samsung, Digitas, dunnhumby, Thunderhead, Siebel (Oracle), Sainsbury’s.
Known for ‘getting the job done’ and not being afraid of taking on tough challenges. Motivated by a relentless desire to drive growth and value; finding the ‘company-customer win-win’. Perpetual learner, innovator and industry leader; Vice Chair of the DMA Board, Judge, Mentor and IDM Fellow.
Founded customer engagement consultancy, VerveIQ, in 2015 to help companies build valuable propositions and relationships that create sustainable growth.