01 Mar 2016
Member ContentData protection 2016: consent, legitimate interest and opt-in/ opt-out (B2B) queries
Read on for responses to questions regarding consent, legitimate interest and opt-in/ opt-out (B2B) that we didn't have time to cover in the Data Protection 2016 conference01 Mar 2016
Member ContentData Protection 2016: Contact preferences questions
Read on for responses to questions regarding contact preferences that we didn't have time to cover in the Data Protection 2016 conference
29 Feb 2016
2016 is the year marketers will refocus on what counts: people
Why marketers need to master the power of customer identity in 2016
26 Feb 2016
DMA challenges brands to re-connect with consumers on data
At the Data Protection 2016 conference, the DMA calls for marketers to raise standards and be more responsible when it comes to consumer data
25 Feb 2016
Letâs not make it a case of too little too late: mobilising the industry to protect its reputation
The government’s Fundraising Review should have served as a stark warning to the direct marketing community that the fundamental targeting issues that have been swept under the carpet for years needed to be addressed
23 Feb 2016
Direct Mail Marketing, is it a relevant or an outdated method?
Does anyone take notice of direct mail marketing in a an age that is largely digital?
18 Feb 2016
How to use direct mail marketing effectively
There's no denying it, direct mail is an integral part of any company's marketing campaign. It's stood the test of time and understanding how to use effectively is fundamental for boosting brand awareness and response rates. Here's our 3 top tips:
15 Feb 2016
What is 'the' response rate from leaflet distribution?
The question of what is the response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers. To put this question into context, it's like asking a asking a gym instructor, 'how much weight will I lose by joining the...
05 Feb 2016
Can door drops be social and programmatic?
Yes they can. Hear what Gavin Wheeler, CEO at WDMP has been doing to socialise door drops and target programmatically. Witchcraft? Maybe, but clever use of data