01 Mar 2016
Read on for responses to questions regarding consent, legitimate interest and opt-in/ opt-out (B2B) that we didn't have time to cover in the Data Protection 2016 conference
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Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.
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