16 Mar 2016
Direct Mail Tips According to Experts
We've got some expert advice from the DMA, Royal Mail, and First Move, which should set you on the path to direct mail success.
09 Mar 2016
Download The Private Life of Mail
Scratching the surface wasn’t enough. When we decided to investigate the medium of mail, we lifted up the bonnet and had a really thorough look about. Everyone thought they knew exactly what mail could – and couldn’t – do.04 Mar 2016
Touchpoints 6: The Value of Mail is clear
It was interesting to read the findings of the latest IPA TouchPoints dataset, but a surprise to see that the value of direct mail in the multi-channel landscape had been omitted. Mail drives action across media, boosts ROI when included in multi-channel campaigns, and offers a unique...
03 Mar 2016
Lab v4 starts with a blank page
The first Future Writers' Lab of 2016 kicked off last night at DMA House and with 20 people in attendance - it's the largest class yet. In her inimitably direct style, Debi Bester, DMA Writer-in-Residence and course leader, opened by upending the assumptions most had walked in with. This...
02 Mar 2016
Now is the Time to do Data-Driven marketing better!
Working at the intersection of marketing and technology means we are constantly exposed to jargon, buzzwords and general gobbledegook.
02 Mar 2016
SMARTFOCUS ANNOUNCE EXPANSION OF THE MESSAGE CLOUD INTO LATIN AMERICA
World-leading digital marketing company SmartFocus announces new office in Sao Paulo serving as a base for service throughout Latin America Award-winning marketing platform The Message Cloud will be presented at the launch event - the solution to real-time contextualization
02 Mar 2016
10 Tips to Successful Direct Mail Campaigns
No doubt you've experienced success with direct mail, so why not strive for more? We've outlined ten pointers below that will make your campaigns even more successful with less effort than you can imagine.
01 Mar 2016
Mailing Council - March 16 news
As we wait with baited breath to see whether or not Donald Trump is going to get the Republican nomination, here is your latest roundup of what’s going on in the world of mail, along with what the Mailing Council is up to – note the name change!01 Mar 2016
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