11 May 2016
The DMA Group Mentoring Scheme - helping young talent in the marketing industry
The DMA Group's exciting mentoring scheme helps emerging talent progress in the industry under the guidance of experienced professionals. Why not join us as a mentor or mentee?
11 May 2016
How to Save Money on Direct Mail without really tryingâ¦
These money saving actions, can quite literally turn a good campaign into a brilliant one.
05 May 2016
Five senior marketers made IDM Honorary Life Fellows
Accolade to be given at the inaugural IDM Fellows’ Dinner for the exceptional contribution each has made to the marketing field04 May 2016
A Guide to Testing in Direct Mail or even the Digital spaceâ¦
Response rates are never down to a single entity, and they're not an enigma. Response rates are as controllable as the laws of nature. The more you know about your customers behaviour the better you can predict your results, across the board.
03 May 2016
Best Practice for Direct Mail
Tony Kemp gives some 'Best Practice' style advice for businesses who are looking to boost their marketing using direct mail as an easy, cost effective way of communicating with customers.
28 Apr 2016
Blowing out the cobwebs: How to spring clean your email marketing
Spring is finally here, the sun is warming us up and the flowers have begun to bloom. In the bright light of day, you might have noticed a little bit of dust has accumulated in your email marketing (metaphorically speaking, of course) so let’s think about spring cleaning and how this applies to...
28 Apr 2016
#BigBookCrit â a priceless opportunity for the future of creative talent
Powered by the IDM, DMA and Graeme Robertson Trust, Big Book Crit invited emerging creatives from Bristol, London and Norwich to spend an evening amongst some of the top Creative Directors in the business.
28 Apr 2016
Snapchat for brands; what you need to know
Our Head of Content & Social Marketing explores the inner workings of the hottest social platform right now: Snapchat.
27 Apr 2016
What to Include in a Direct Mail Pack
Here's some very often forgotten about basics of direct mail, but every campaign needs them, after all direct mail is about getting the order processed...