01 Dec 2022
Campaign Planning Masterclass: 06 June 24
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every relevant channel. You'll learn how to bring together your customer data and campaign insights to create...
20 Oct 2022
With recession on the cards - now is the time to take a different approach to data hygiene
With the UK potentially about to fall into recession, competition for the customer wallet will be fierce. According to Einstein the definition of insanity is to keep doing the same thing but expect a different outcome – surely therefore, as an industry we should change the narrative. Do...
01 Oct 2022
Customer Acquisition Masterclass
Develop campaigns that deliver more customers, using all the media opportunities available. From customer analysis, segmentation and profiling, to proposition development. Plan campaigns that deliver on your key objectives. Measure and test your campaigns to improve results.
.png)
01 Sep 2022
Data Driven Marketing Masterclass
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you've learnt to future campaigns.23 Aug 2022
Royal Mail Industrial Dispute
Royal Mail workers are set to strike on four days in August and September in a dispute over pay. Read on to hear the thoughts of Chris Combemale, CEO of the DMA.
25 Jul 2022
Creative Effectiveness in Door Drops: July 2022
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.
20 Jul 2022
Yorkshire fulfilment firm comes out tops at business awards
Yorkshire-based business, Flow Fulfilment are the runners-up in the Eaton Smith Business of the Year Awards 2022.
01 Jul 2022
Integrated Marketing Strategy Masterclass
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.