DMA - Data & Marketing Association

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Why 56% of people find printed marketing the most trustworthy of all the marketing channels

There’s no question email was one of the most important inventions of the 21st Century, but many would agree it’s one of the worst. Sitting in front of your computer bombarded with messages for hours—a never-ending stream.
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Member Content

The last in our series of webinar questions to be answered

The final questions from consent and legitimate interest webinar answered, covering a variety of topics. 
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Member Content

What is the future for third party data providers?

The GDPR is coming down the track and it will mean significant changes for third party data.
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ONE-TO-ONE MARKETING AUTOMATION 2/3

Prescriptive email marketing, the automated and optimised one-to-one
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Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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ONE-TO-ONE MARKETING AUTOMATION 1/3

Predictive marketing within emailing is the milestone to one-to-one marketing
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Wool Board Gets Contemporary New Look

Marketing and print specialist DMP has helped the British Wool Marketing Board with a contemporary corporate look.
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Are your Single Customer View and Marketing Automation platform skipping into the sunset holding hands?

You’re convinced of the rewards a true Single Customer View can bring to your business and worked hard to debunk the myths internally. But what next? Take a look at some example campaigns you could implement with a genuine SCV.
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