21 Sep 2016
Why AR is better than QR in Direct Mail
When you’re seeking intuitive user engagement with a direct mail campaign take a look at why AR is better than QR to achieve higher response rates
16 Sep 2016
Part5: Data-Driven: Mastering the complexity of Marketing Technology
So, you have committed to data as the route to better marketing.
15 Sep 2016
How to increase your direct mail ROI through personalisation
When a DMA report says 98% of survey participants believe direct mail personalisation is very important, we thought we would give you some tips on how to increase your direct mail ROI through personalisation.
13 Sep 2016
DMP Teams up with Maria Costello MBE
Printer and digital communications innovator DMP has announced a £5,000 support package for top motorcycle racer Maria Costello MBE.
09 Sep 2016
5 Ways to Personalise Your Direct Mail Campaign
No matter the size of your database each customer should feel like they’re the only one in the room. Here’s a few tips on how to personalise your direct mail by making your recipient feel included and that you’re speaking directly to them
08 Sep 2016
Yahoo Gemini Sponsored Mail Vs Gmail Ads: Battling it out for hybrid display supremacy
With Yahoo’s recent launch of Sponsored Mail Ads, we ran a quick test to see how this new entrant performs against its well-established rival.
30 Aug 2016
A Consumer View of Contact Centres in the Digital Age
Delving deeper into research by the DMA Contact Centres Council and Granby Marketing Services to show the similarities and differences between consumer and marketer perceptions of contact centres.
26 Aug 2016
Neuro Linguistic Search - Math Men meets Mad Men
At Lab, we are dedicated to putting human understanding at the heart of everything we do. One of the many ways we do this is through Neuro Linguistic Search® (NLS). In order to delve deeper into how NLS can be utilised by businesses, we decided to pick the brains of Justin Thorne, our Head of...
26 Aug 2016
Final proposal: fundraising Preference Service
The Fundraising Regulator accepts the recommendations of the FPS Working Party