Karmarama wins DMA Grand Prix for Unibet

‘Luck is no coincidence’ campaign for Unibet takes home the top prize at the DMA Awards 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night. What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.”

Karmarama and MRM Meteorite led the way on the night, winning 4 Gold Awards each, followed by OgilvyOne UK with 3. Taking home 2 a piece were Engine, Havas Helia, LIDA, WDMP and Weber Shandwick. The leading trio of brands, each taking home 3 Gold awards a-piece, were DFS, Microsoft and What3Words.

Julia Porter, Chair of the DMA, commented: “Every one of this year’s Gold winners delivered on the three judging pillars of creativity, strategy and results – for that they should all be commended. However, there can only be one winner of the Grand Prix and amidst a range of high quality campaigns and innovative thinking in this year’s Grand Prix, Karmarama’s Unibet campaign was a highlight. It successfully combined a brave strategy in a challenging sector to truly stand out with great creative and fantastic results.”

This year’s Awards were judged by over 350 senior marketers from agencies, brands and suppliers over 5 days and the full list of Gold winning campaigns include:

1. Karmarama – 4 (3 for DFS in Best customer acquisition campaign, Best customer journey & Retail, 1 for Unibet in Travel, leisure and entertainment)

= MRM Meteorite – 4 (3 for Microsoft in Best digital performance, Best launch campaign & Best use of technology, 1 for Tommee Tippee in Best writing)

3. OgilvyOne UK – 3 (3 for What3Words in Best design or art direction, Best use of mail & Best B2B campaign)

4. Engine – 2 (for Department for International Trade in Best brand building campaign & Public sector)

= Havas helia – 2 (for EasyJet in Best data strategy & Best use of email)

= LIDA – 2 (for IKEA in Best loyalty or CRM programme & O2 in IT/telecommunications)

= WDMP – 2 (for Monarch in Best digital destination & Best B2C campaign)

= Weber Shandwick – 2 (for ActionAid in Best use of social media & Charity)

9. Adam & Eve and Zenith Optimedia – 1 (for Aviva UK in Financial services)

= AMV BBDO – 1 (for Currys PC World in Best out of home)

= Arthur London – 1 (for Diabetes UK in Healthcare)

= Atomic London – 1 (for Cancer Research UK in Best use of experiential)

= Barclays Africa - Data Products and Platforms – 1 (in Best use of mobile and/or connected devices)

= Earnest – 1 (for Lunchbox (for Mary's Meals in Best creative solution or innovation)

= Royal London – 1 (in Best use of search)

= Kitcatt Nohr – 1 (for Macmillan Cancer Support in Best integrated campaign)

= Leo Burnett – 1 (for NSPCC in Best use of film and/or audio)

= MEC UK – 1 (for Bupa in Best use of door drops)

= Stack – 1 (for Peugeot in Automotive)

= UM London – 1 (for The Economist in Best use of programmatic)

For the full list of 2016 DMA Awards winners visit: https://dma.org.uk/awards