06 Dec 2016
B2B marketing and the GDPR
Clearing up the confusion for B2B marketers and the GDPR
06 Dec 2016
Debi Bester and the Future Writers' Labs
The DMA’s Writer-in-Residence, Debi Bester, discusses all things Future Writers Labs’. Learn about the Labs and their unique structure, what our Future Writers take away and what they say - and where copywriters need to go for inspiration.
05 Dec 2016
Fundraising Regulator confirms charity fundraising plans
The Fundraising Regulator has recently confirmed its plans for the Fundraising Preference Service (FPS).
05 Dec 2016
Free Suppression & Home Mover Guide
The complete guide to suppression and home mover data from The Software Bureau. Download the free guide.
01 Dec 2016
DMA Mentoring Scheme: How you can help shape the next generation of marketing talent
November 16th saw the launch of the fourth round of the DMA Mentoring Scheme. Twelve fresh-faced mentees were brought together with twelve experienced mentors, who were on-hand to help nurture emerging talent in the industry.
23 Nov 2016
New report: Accessing the bombarded consumer
Do you know how your customers like to be communicated with? In this digital age, we’re more exposed to brand messages than ever before and we’re losing sight of the fundamentals of customer value. Email, phone, text, messaging apps, social platforms, traditional mail – there are so many...
18 Nov 2016
Email drives the largest share of Black Friday online sales at 25%
Black Friday is undisputedly big business for retailers, with UK online sales topping £1 billion in 2015. Email advertising was the single biggest channel driver of Black Friday online sales, generating £251 million.
15 Nov 2016
Email Marketing for Nonprofits
Americans donated $373.25 billion to charities in 2015. Learn how to spread the word and achieve more with email marketing for nonprofits.
08 Nov 2016
How do you get to the truth?
This is the first of a series of articles focused on truth-hunting — the skill or habit of being able to get to the real reason behind a particular scenario, event or belief. This is the foundation for producing great consistent outcomes.