15 Nov 2018
JICMAIL: Discover the value of 'gold standard' audience and item data for advertising mail
JICMAIL (The Joint Industry Currency for Mail) is now delivering industry standard audience measurement data for advertising mail into the wider marketing services planning community. Have you got your JICMAIL data yet? Contact ian@jicmail.org.uk.
12 Nov 2018
4 Tips for Achieving Targeted Direct Mail Through Research
Direct mail has quickly grown in importance for marketers who have found the numbers of people they are allowed to contact through other channels significantly reduced since GDPR.
01 Nov 2018
5 Ways To Track The Effectiveness Of Print Marketing
Some of the simple ways to measure the effectiveness of your print campaigns. They will prove that print should still play a significant role in your marketing activities and enable you calculate your return on investment.
29 Oct 2018
Creative effectiveness in door drop - examples from 2018
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2018.
24 Oct 2018
GDPR - 10 things B2B Marketers need to know
Top 10 resources to explain, to those worried about GDPR, about the continuing opportunities for B2B direct marketing in the UK and the EU. Here are some of our favorites. What are yours?
23 Oct 2018
Why Direct Mail is Delivering
What are the factors behind direct mail’s popularity and success today?
22 Oct 2018
Royal Mail MarketReach: Understanding mail and the consumer mindset
Customers are the lifeblood of your business. Understanding the behaviours that drive them will help you find new ones, keep them coming back and grow their lifetime value. Join us for a webinar that delves deep into understanding the consumer mindset.
17 Oct 2018
Benchmarking: The Power of Comparison
Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe in the power of benchmarking in all its forms.