07 Oct 2020
DMA Talent: Creative Data Academy 2020
2020 has been a year of firsts and DMA Talent’s Creative Data Academy was no exception. With everyone keeping safe and staying at home, we adapted our face to face Academies and ran them virtually instead.
05 Oct 2020
WEBINAR: 9 Charity Ad Mail Myths busted by JICMAIL
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, examine 9 common myths about Charity Mail and how JICMAIL data can be used to challenge those perceptions. Panel support from EDIT, Dragonfly and Access DM.
29 Sep 2020
UKAEG Launches 'Made Global' Campaign
A partner of the DMA, UKAEG is launching their ‘Made Global’ campaign, profiling the country’s leading advertising and marketing service companies. The campaign is led by a new two-minute long film, promoting the UK ad industry as a global centre of excellence.
17 Sep 2020
Direct Mail & Legitimate Interest- Is 3rd party data dead?
3rd party marketing lists are crucial for marketers trying to acquire new customers, especially when using direct mail. This article will investigate the challenges of using purchased lists and highlight methods to ensure compliance with the GDPR and the DMA Code.
17 Sep 2020
Door Drop Standards
Advice regarding things to look for and to clarify with your door drop supplier.
16 Sep 2020
How long can you rely on Consent or Legitimate Interest?
When the GDPR was first published, the legislation made it clear that consent did not last forever. One of the most frequently asked questions remains, ‘how long does consent last?’
14 Sep 2020
Coronavirus: Test and Trace - What Does it Mean for Marketers?
Find out how Test and Trace provides opportunities for building your customer database, promoting your social channels, and marketing opportunities.
09 Sep 2020
NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
JICMAIL Q2 2020 data has revealed how consumers have interacted with their mail over lockdown. More time spent at home has seen double digit increases in consumers are interacting with and sharing their mail and how long mail stays live in the home.
03 Sep 2020
DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
Webinars, whitepapers, free wifi, online events and services are all created for lead generation and customer acquisition. This guide explains how to navigate the legal requirements while still achieving your goals