Hear more from the DMA
Many preconceptions exist around the charity sector’s use of Advertising Mail, including whether it’s cost-effective, what responses it drives, and whether or not it appeals to a new generation of digitally-savvy audiences. At JICMAIL, we've examined some of the most common myths and provided a data-driven response to each.
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, examine 9 common myths about Charity Mail and how JICMAIL data can be used to challenge those perceptions.
Ian will be joined by Clare Arndell, Head of Media Planning, EDIT; Isla Munro, Managing Director, Dragonfly and David McBride, Director, Access DM to discuss the implications of these findings.
To register, click here