27 Aug 2020
Heaven or Hell's Kitchen: Insights from a Freelance Creative Director on Lockdown Inspiration
The pandemic has changed our world of work, but has it impacted freelancers used to remote working in the same ways? Creative Director Ian Fletcher explores what is normal, living in a similar world where we try so hard to be different, and finding inspiration – from his kitchen.
19 Aug 2020
How can Retailers succeed this holiday season and beyond
COVID-19 restrictions are wavering and it appears we are in this for the long haul. Because of this, brands must fully understand the wants and needs of their customers, and communicate clear, effective messaging at the individual level..png)
24 Jul 2020
The Government Door Dropped 30 million Coronavirus Letters to UK Households. Why?
The Door Drop Hub examines the Government’s use of door drops throughout the coronavirus pandemic.
21 Jul 2020
Data Best Practice: Acquiring New Data under GDPR - A Case Study
From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
16 Jul 2020
Data & Marketing
In this guide, we explain how and why you should keep your mailing data clean and what prospect data types are available and their advantages.
14 Jul 2020
Treating loyalty as an outcome, not just a program
The opportunity for every retailer to leverage your unique brand voice has never been better, and recasting customer loyalty strategy to ensure these brand promises are effectively communicated can be the best path to success.
13 Jul 2020
Direct Mail - Don't call it a resurgence
To say direct mail is having a resurgence would be to deny its steady existence as a vital channel for many retail businesses since the mail order boom years..png)
07 Jul 2020
Six Signs You Are Ready To Invest In Direct Mail
While search directs you to what you want to find, a catalogue is a source of discovery. It introduces people to new things they did not know about which encourages sales..png)
06 Jul 2020
WEBINAR: Planning for Christmas with JICMAIL - For supermarkets, retailers and their agencies
Christmas is the key trading period for many ecommerce, retailer and supermarket advertisers. Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, show how mail works to deliver engagement, brand awareness and response.