UKAEG Launches 'Made Global' Campaign

The UK Advertising Export Group (UKAEG), a partner of the DMA, is launching a new campaign to profile the country’s leading advertising and marketing service companies.

The campaign, 'Made Global,' produced by The Mill with strategy by adam&eveDDB, will be rolled out across international industry events this autumn and winter, including Advertising Week 2020, The Drum’s Agencies4Growth Festival, and the British Council's Online Culture Festival, which will run in both the UK and China.

It is led by a new two-minute long film, featuring work from UK based companies for global brands. The campaign aims to show that the UK’s advertising market is not just a gateway to Britain; it’s a gateway to everywhere and underlines how the country remains open for business during the ongoing coronavirus crisis.

The film will be supported by a B2B social media campaign coordinated with the team at the Department for International Trade, targeting international buyers interested in buying world-class advertising and marketing services.

For further information, please contact:

Matt Bourn, Director of Communications
Matt.Bourn@adassoc.org.uk

Matthew Evans, Senior Communications Manager
Matthew.Evans@adassoc.org.uk

The UK Advertising Export Group is an industry partnership with the UK Government to accelerate profile and lead generation opportunities in key international territories, including China, Japan, South Korea, North America, and Europe. Its founding partners are the DMA, Advertising Association, the IPA, APA, London & Partners, and the Creative Industries Council.

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