06 Oct 2021
The Customer Journey - What Makes its Start Successful
What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...
01 Oct 2021
Responsible Marketing: Privacy, compliance and the law Masterclass: 29 May 2024
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.
21 Sep 2021
Customer Engagement 2021
What drives customers to switch or try new brands? Are they attracted or pushed? Find out at our annual Customer Engagement event alongside dotdigital, ENGINE, Foresight Factory, Great Rail Journeys, Joules, Merkle, Mitsubishi, Pinterest, REaD Group, The Guardian, Union Direct, and Wunderman...
13 Sep 2021
Unlocking the Customer with Third-Party Data - What Do You Need to Consider?
When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
27 Aug 2021
Why SMS is the perfect addition to any communication strategy
Business to consumer communication has jumped in leaps and bounds over the years. The best way to reach people has gone from posting leaflets and putting up posters to communicating digitally, via SMS, email and social media.
27 Aug 2021
Zero the hero! Apple's new Mail Protection Privacy and what it means for marketing.
In life, be it real, virtual or hypothesised we are constantly making decisions and weighing up pros and cons. We want to cross roads but we don’t want to get hit by cars. We’ll take an underpass unless we think it is safer to negotiate the road. We always want a deal but we never want to...
23 Aug 2021
JICMAIL NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased
Q2 2021 results reveal that the effectiveness of mail at driving consumers in to bricks and mortar retail stores increased by 71% year on year in Q2 2021.