25 Jan 2022
Future Trends: Influence in the Age of Social Media
What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?
25 Jan 2022
UniFida launches CO2 Counter for 'greener' marketing
Marketers can now accurately measure the sustainability of their marketing campaigns
21 Jan 2022
DMA and Sixth Sense Training Increase Scotland Apprenticeships
How is the DMA helping aspiring marketers get ready for the world of work? Find out about our partnership with apprenticeship provider Sixth Sense Training, DMA Scotland’s #DemocratiseDataPledge, and our new jobs board for DMA Corporate Members and Student Members.
20 Jan 2022
New Technology in Print
During the pandemic, marketers have used QR codes to seamlessly drive consumers to online content or experiences. But what comes next? Find out alongside the DMA, Marketreach and other experts.
01 Jan 2022
Member ContentDoor Drops Guide
DMA Door Drop guide The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.
20 Dec 2021
MPS: What Marketers Say
How many marketers know about mail preferences and the MPS? What’s their day-to-day experience? What are the benefits for their businesses when committing to this service? Read on to find out.
20 Dec 2021
MPS: What Consumers Say
What do consumers know and think about the Mail Preference Services? What’s in it for them? Read on to find out more.
07 Dec 2021
UniFida announces partnership with Haensel AMS
Combined AI technologies enable marketers to drill right down into individual campaign effectiveness by customer segment
17 Nov 2021
Loyalty Marketing: which data matters most?
A loyalty program, by its’ nature, tracks every customer interaction and builds out a powerful set of marketing data, that often becomes the key to the long-term success of the program.