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Data privacy: what the consumer really thinks

Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
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Member Content

Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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Email Trends for 2019

Check out our list of Email Marketing Trends for 2019 to know what's coming and how to create a winning emailing strategy in this new year.
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Regulation Hub Update - December 2018

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Acxiom: Global data privacy - What the consumer really thinks

Never before has it been so important to understand how consumers think of data and their privacy. Alongside Acxiom, we’ll delve into our latest research report to reveal how consumers around the world really feel about sharing their data.
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Further fines for Facebook?

The Information Commissioner’s Office (ICO) has announced that it intends to fine Facebook £500,000 for data breaches. The DMA highlights what this could mean for Facebook and the importance of building trust with consumers.

Connecting the dots: customer first, data first

Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
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DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
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New global study reveals consumers are happy to share their data

Despite cultural and economic differences, new research from the GDMA, UK DMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data