23 May 2018
Data Protection 2018 Round tables - What was discussed?
Let’s cast our minds back to our Data Protection 2018 event that took place earlier this year. Picture the crowds of data and marketing specialist buzzing with questions and remember the hum of talk about the new regulation. We had eight roundtables set up to help you with all your GDPR queries.
22 May 2018
Why should you embrace the principles of the GDPR?
With only a few days left until the GDPR live date, I invited John Mitchison, the Director of Policy and Compliance at the DMA to give Gather his views on the pending GDPR. Please connect with me, or comment below with your thoughts.
09 May 2018
The data explosion: collection and refinement of consumer data
New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.
26 Feb 2018
DP2018: A GDPR crossroads where risk meets opportunity
Getting data right means changing our ideas about what it means to be in a relationship with our consumers, argued Simon Hall, Asda data protection officer and head of privacy
21 Feb 2018
Take GDPR back to its roots
Don't be afraid to adopt a creative approach
14 Feb 2018
Transparency is the key to making more consumers happy with data sharing
In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
23 Jan 2018
Proof is in the parcel
Saying 2018 could be its year is the easy bit. Delivering results is what really matters. Here I take a look at why the renaissance of mail is worth taking note of.
20 Nov 2017
3 Ways Geolocation Helps You Nail Your Mobile Marketing
How to improve your mobile marketing strategy? Read on to learn why geolocation can be the winning approach for engaging with your app users.
19 Oct 2017
How GDPR will impact the charity sector
With the new General Data Protection Regulation (GDPR) coming into force in May 2018, now really is the time to think about the implications this new law will have upon businesses and not-for-profit organisations.