04 Dec 2020
Craft in the Age of Coronavirus - On Copywriting with Vikki Ross
In the most recent article of our series, Craft in the Age of Coronavirus, Vikki Ross shares her insights on copy inside and outside covid comms. Read what the renowned copywriter has to say, from how to excel at writing copy to her favourite pandemic campaigns.
02 Dec 2020
Pandemic Mail Engagement Triggers Jump in Digital
Latest JICMAIL data reveals that during the coronavirus pandemic consumer engagement with mail has improved and it's proven more effective that never as a trigger to digital engagement.
30 Nov 2020
Coronavirus: November 2020 - The Impacts on Business
The seventh phase of the DMA’s survey into the impact of coronavirus reveals rising levels of concerns about the long-term economic effects, as businesses enter the pivotal festive season for many of them. Read on to find out how the latest lockdown and new restrictions have impacted the...
26 Nov 2020
Can We Market Our Way Out of This Mess?
As part of DMA Scotland's regional content, guest contributor Lou Kiddier, AlwaysBeContent gives her insights on why we first change our markets and what marketing means.
25 Nov 2020
Regulation Hub Update - November 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
25 Nov 2020
Coronavirus: Spending Review Focuses on Skill to Aid Recovery
The Chancellor's spending review responding to the "economic crisis" recognised the importance of re-skilling those who have been made unemployed due to the pandemic.
24 Nov 2020
CDS: Customer Inclusivity - Do Brands Really Care?
Inclusion, purpose, accessibility, and diversity. These buzzwords are being championed by brands worldwide, but are organisations really prioritising inclusivity? CDS, WaterAid, British Gas, Creature London and The Customer First Group explore the topics of inclusion and purpose.
23 Nov 2020
The DMA Politics Podcast 19: Lord Duncan of Springbank
Michael chats to Deputy Speaker of the House of Lords, Lord Duncan of Springbank. As the clock ticks towards midnight on the final opportunity to close a deal between the EU and UK, they discuss how we have got to where we are and where it could take us..png)
19 Nov 2020
The post-lockdown shopper: How D2C brands can thrive in a new environment
Lockdowns have forced consumers into the D2C space for the first time. Who are they, and will they stick around? We highlight five actions that D2C brands need to take in order to turn a lockdown trend into permanent gain