30 Jun 2020
Searching for Value in the Age of Data
Join Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chairman, DMA Scotland alongside UK Advertising Export Group on Monday 6 July for a fascinating talk on how to find value in the age of data..png)
29 Jun 2020
Marketing and Advertising Sector take part in Government Scheme to Give Free Advice to SMEs
Got expertise to share? Join a UK-wide effort to help thousands of small business owners to recover from the impact of Coronavirus through expert advice.
29 Jun 2020
COVID-19 Contact Tracing App Series: Dr Philippa Whitford MP
The SNP Spokesperson for Health and Europe and breast cancer surgeon Dr Philippa Whitford offers her take on the UK Government's contact tracing app strategy.
26 Jun 2020
Customer Engagement: Exploring Emotional Loyalty
How is emotional loyalty defined? Our whitepaper dives into the valuable insights of agency and brand-side experts, including how and why emotional loyalty is a cornerstone of marketing efforts and the wider businesses as a whole.
26 Jun 2020
Building an Open and Inclusive Industry
Events and conversations in 2020 have prompted the DMA to recognise the importance of talking openly about the issues raised by the Black Lives Matter movement and how we are working to promote greater inclusion across our industry and beyond. Find out what the DMA is doing to create change.![T-cHJldmlldw%3D%3D-building-an-open[12783].png](/uploads/articles/T-cHJldmlldw%3D%3D-building-an-open[12783].png)
26 Jun 2020
COVID-19 Contact Tracing App Series: John Nicolson MP
The SNP Spokesperson for Digital, Culture, Media and Sport thinks there are already-established and simpler tech solutions that could better help control Coronavirus going forward.
25 Jun 2020
Investigating Email: What Does Where You Live Says About Your Email Behaviour?
As part of the 'Consumer Email Tracker 2020' report, sponsored by Pure360, we asked people across the UK about how their email addresses, the messages they receive from brands and their preferences. But what impact does where you live have on these insights? Read on to find out.
24 Jun 2020
Survey reveals how COVID-19 has affected marketers in the South West
A group of agencies, including DMA members, in the South West have talked to 77 marketers and business leaders to discover how the Covid-19 crisis was impacting the marketing strategies and activities of the brands and suppliers based there.
24 Jun 2020
Craft in the Age of Coronavirus - Sound Advice
Our first article in our new series, Craft in the Age of Coronavirus, looks at a fresh perspective on creative responses to the coronavirus from Simon Morgan, Founder of Bread & Butter, and Copywriter Ben Fitton. Find out why their project stands out, and how you can follow suit.