28 Oct 2020
The Future of Consumer Goods: Understanding the Post-Pandemic Customer
Discover the impact of how customers browse, purchase, and consume products as well as how we all continue to acclimate to the ‘new normal’ with Unilever, The Kraft Heinz Company and Datorama.
28 Oct 2020
Bots: Do You Know Why They're Important?
Being able to tell the difference between good and bad bots is vitally important for anyone working in digital marketing, especially those running PPC Campaigns or paying for ads on social media platforms. This is a guest post by Stewart Boutcher, CTO & Data Lead for Beaconsoft Ltd, and Member...
28 Oct 2020
The First Debating Group Online Debate featuring DMA, IAB, IPIA and BPMA
On Monday 9 November at 1600, the DMA, IAB, IPIA and BPMA are sponsoring the Debating Group's first digital debate on the motion 'Digital communication is more important than ever in building brands'.
28 Oct 2020
Paying Tribute to Matti Alderson
Matti Alderson, a passionate leader of the UK ad watchdog and an icon for gender equality, has passed away. Read our tribute to the former Chair of the Direct Marketing Authority (now the DMC) and Director General of the Advertising Standards Authority.
28 Oct 2020
Whose Stories Are We Telling? How to Make Your Content Marketing More Inclusive
As part of DMA Scotland's regional content, guest contributor Louise Shanahan, The Copy Prescription, gives her insights on the power stories can have on promotion. If we want our audience to care enough to do something, they need to feel emotionally invested in the outcome. Read more.
27 Oct 2020
The Power of Collaboration to Build a Stronger Brand
Uncover the power of collaboration and discover how it can be used to your advantage. Alongside UP THERE, EVERYWHERE, The SHARP Agency, Bristol Beacon and Cotton Traders, you'll unpick the theory and dive into the makings of a successful collaboration strategy.
27 Oct 2020
Coronavirus: September 2020 - Business Impacts Barometer
Find out how your organisation fits in with others across the UK data and marketing industry in response to the pandemic. Uncover the findings from the sixth phase of our examination of how businesses have been impacted in September.
26 Oct 2020
Investigating Email: Getting Returns On Email
Marketers’ estimate of the returns for every £1 spent on email remained strong in 2020, but what do the most successful programmes look like and the organisations that are running them? Read on to find more about how and which businesses are getting the best return on their emails.