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The Future of Consumer Goods: Understanding the Post-Pandemic Customer


As consumers and businesses face an uncertain future, the ability for marketers to make data-informed decisions and pivot where appropriate is essential.

Hosted by Datorama during this webinar we will discuss the latest consumer sentiment and trends, with a specific focus on those impacting the consumer-packaged-goods (CPG) market.

You'll also discover how data-driven strategies, systems and insights can help you get closer to your customer – helping navigate the rapidly changing environment.

Chaired by Jonathan Beeston, Product Marketing Director, EMEA, Datorama, you will:

  • Hear the emerging trends in CPG post-pandemic from Tim Bond, Head of Insight, DMA
  • Learn how a data-driven strategy and marketing system of record underpins digital transformation and a customer-focused approach – helping businesses navigate these uncertain times
  • Discover how the pandemic has changed the consumer and their behaviours during a panel discussion featuring Dipesh Patel, Data and Digital Transformation Director - UK&I, Unilever and Ash Anzie, Senior Continuous Insights Manager, International, The Kraft Heinz Company

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