The Power of Collaboration to Build a Stronger Brand

Key findings from the DMA's Pathways to Creativity research stated that in these times of change, brands who collaborate with their customers will do better business.

As audiences increasingly seek two-way conversations, collaboration, and the opportunity to create their own content, brands must adapt to survive. The brands that will own the future, are those that collaborate.

Chaired by Cordell Burke, Creative Managing Partner, UK, UP THERE, EVERYWHERE you will:

• Hear from Richard Sharp, Co-Founder and Creative Director of The SHARP Agency who will uncover the potential weaknesses of traditional marketing and reveal an alternative approach
• Gain insights from Tim Bond, Head of Insight, DMA who will be discussing our Pathways to Creativity report including an overview of the key research findings
• Learn from Andy Boreham, Head of Marketing, Bristol Beacon and Shona Jameson, CMO, Cotton Traders how brands have used collaboration to great effect and how using collective intelligence can accelerate your marketing

Discover how collaboration can create stronger relationships with customers and create more value for the economy.