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Coronavirus: September 2020 - Business Impacts Barometer


Discover the findings from our latest monthly barometer on our industry’s attitudes to the evolving coronavirus challenge, generated thanks to the kind contributions of around 80 responses from across the DMA community.

In this September edition (with a long read here), many businesses surveyed reveal that concerns about cashflows and job retention remain.

Our findings highlight:

  • Half of the data and marketing professionals surveyed (52%) say their organisation has used the UK Government’s Coronavirus Job Retention Scheme to avoid redundancies
  • Just a quarter of businesses (27%) expect to be able to benefit from the ‘Job Retention Bonus,’ which offer employers £1,000 for every furloughed employee retained beyond January 2021
  • 37% of organisations either have or expect to not retain freelancers over the coming months

On the upside:

  • Revenues have improved, from 54% at the start of lockdown to 72%
  • The belief that organisations will be able to return to 'business as usual’ over the coming months is also on the rise, going from 54% in April to 67% in September

Download the visualiser

Catch up on our July, June, May, April and March editions.

The DMA continues to lobby Government to address our industry’s key concerns. For the latest business support and guidance around the coronavirus, head to Coronavirus: Advice and Help.

Hear more from the DMA

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