14 Dec 2016
The lowdown on the leaked copy of the revised ePrivacy Directive
Read the DMA’s initial analysis here
14 Dec 2016
Best Writing at the DMAs 2016: Leo Burnett & NSPCC
In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what Leo Burnett and their client NSPCC did to win the Silver.
14 Dec 2016
Best Writing at the DMAs 2016: MRM Meteorite and Tommy Tippee
In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what MRM Meteorite and their client Tommy Tippee did to win the Gold.
14 Dec 2016
The ICO is going to open a London office
Moving down south…
13 Dec 2016
Warning: contains Christmas
And discover the biggest selling CD artist of the year (clue: he died more than 300 years ago):
12 Dec 2016
Insert of the Month
Poundland have grown to become one of the largest discount & value retailers in the UK, with thousands of great products at £1 across over 700 stores. But what of their Inserts? DMA Inserts Council Investigate
08 Dec 2016
Member ContentThe Direct Marketing Trust: Commercial Break case study
Commercial Break works with young people from diverse backgrounds to give them a start in the marketing and advertising industry. The Direct Marketing Trust funded two two-day IDM training courses for those working on the programme
08 Dec 2016
DMA Insight: Millennial shift - young consumers drive new email habits
Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
07 Dec 2016
Karmarama & Unibet take home DMA Grand Prix
‘Luck is no coincidence’ campaign for Unibet takes home the top prize at the DMA Awards 2016