Insert of the Month

Poundland have grown to become one of the largest discount & value retailers in the UK, with thousands of great products at £1 across over 700 stores.

In the week before Halloween 2016, Poundland ran a highly relevant, timely and creative insert with us in the Daily Mirror using a striking green and black design. For anyone planning a Halloween event this insert had maximum standout and creativity - upon opening the A5, 12pp rollfold we actually discovered it formed the shape of a bat!

Reading a bit like a guide to Halloween, Poundland’s insert was packed full to the brim with suggestions of the items we needed for our Halloween parties, recipes, trick or treating, fancy dress and decorations. With the extremely high volume of products featured it left us in no doubt that Poundland stocked it all and offered great value. As an added call to action they also included a coupon on the front of the insert offering readers £2 off when they spent £12 in store.

Driving both brand awareness and direct action the TMS inserts team agreed that these inserts showcased a great use of the insert medium.

Shereen Benzaina

Trinity Mirror Solutions
Group Head: Direct