22 Apr 2021
DMA Talent: Get Ready for a Career in Creative
Looking to break into the creative advertising sector? This is the webinar for you.
22 Apr 2021
Lead Forensics: Digital Strategies You Can't Ignore in 2021
The pace of change for marketers has accelerated like never before. Learn from Panintelligence, Cognism, Kalibrate, Ceros and Attest how this shift presents new opportunities to shape customer experience and allow brands to stand out from the crowd. Find out how to efficiently join up digital...
14 Apr 2021
Consumer Email Tracker: Deep-Dive Insights from the Email Council
The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is...
12 Apr 2021
Marketing Automation in Print: What They Said
At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...
02 Apr 2021
Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson
As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.
02 Apr 2021
5 Tips for Starting a Data for Good Project
As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.
01 Apr 2021
Four Reasons I Shouldn't Have Judged the DMA Awards
Part of DMA North's regional content, guest contributor Ellen Jackson, Creative Copywriter, The Behaviours Agency, gives her reasons why, initially, she thought she shouldn't judge the DMA Awards – and why they're a load of rubbish.
01 Apr 2021
A Roadmap to 2030 - Attempt Two
It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.
31 Mar 2021
DMA Email Council February Meeting: Virgin Media Talking Points
In February, the Email Council welcomed guests from Virgin Media and Liberty Global to share what they think of the email space - spam, fraud, and the role of legitimate senders. The following Q&A provides a summary of the key talking points from the session.