DMA - Data & Marketing Association

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Experian's new online portal puts the consumer in the driving seat

The portal handily explains data and marketing for consumers and how they benefit
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Simply great GDPR campaigns

GDPR promises to reshape our relationship with data privacy. So far, that means emails. So many emails.
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We're not crying. You're crying

A bus to make us all proud, bread and butter pudding made from garlic and apple cores, and our obsession withe dating shows. Another week, another round-up with DMA writing manager, Rosanne Stewart.
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Connecting the dots: customer first, data first

Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
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Service industries call for balanced Brexit deal in letter to PM

The DMA has signed the letter to Theresa May from the Professional and Business Services Council (PBSC) calling for a Brexit deal that works for both the UK and the EU27 in order to ensure mutual future success.
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PrideAM launches LGBT ad competition

Advertising and marketing LGBT+ network, PrideAM, is inviting creatives to take part in a free-to-enter competition to reimagining mainstream campaigns.
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DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
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Email Marketing Industry Census: Hot topics and challenges

Marketing automation and personalisation still keep marketers up at night but there are new bed bugs ready to bite.
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Gareth Southgate's waistcoat

A big win for civil partnership, appropriate behaviour in the workplace and who would win in a race between a man and horse. The week goneby, as told by DMA writing manager, Rosanne Stewart.
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