PrideAM launches LGBT ad competition | DMA

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PrideAM launches LGBT ad competition


PrideAM has launched its 2018 competition asking creatives to reimagine a mainstream advertising campaign for an LGBT audience.

The competition is designed to highlight the debate around diversity in advertising and to celebrate innovative and inclusive work.

Anyone can enter including freelancers, students, brand owners and all agencies.

“We want you to take one of your recent campaigns aimed at a mainstream audience and re-imagine it for the Pride LGBT+ audience," said Mark Runacus, co-founder of Wax/On and president of PrideAM.

The Pride Brand Makeover debuted last year and the five winners included Age UK, The Army, Lloyds Bank, Snickers, and Tommee Tippee.

They were selected by an independent jury of industry leaders as the best examples of LGBT+ inclusive advertising.

For 2018 the competition has gone global, with support from YouTube and Creative Brief - with GayTimes will awarding the winner with £100,000 of their media.

"As a long-standing supporter of PrideAM, we’re delighted to continue our journey with the organisation and support fresh and exciting new entries to the 2018 Pride Makeover," said James Frost, Gay Times owner and CEO.

"Brands are in a wonderful position to influence great change, and it’s important that agencies and in-house teams proactively engage in LGBTQ discussion and inclusion in order to ensure wider representation in advertising.”

The deadline to enter is 5 October 2018.

For more information visit the PrideAM website.

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