DMA - Data & Marketing Association

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Presentation Skills Masterclass: 21 May 2024

Learn how to present with confidence, credibility and professionalism. Understand communication styles to improve your preparation and practise. Get your pacing right and learn how to create strong slides that complement your presentation. Overcome anxiety and power up your confidence.
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Responsible Marketing: Privacy, compliance and the law Masterclass: 29 May 2024

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.
Responsible Marketing Masterclass

Attracting Talent and Plugging Skills Gaps for FinTech

Demand for digital marketing and data skills is increasing, giving businesses challenges when attracting and nurturing talent and identifying skills for growth. Join Andragogy, Golden Charter, Traktion, and LendingCrowd to explore how to reach the best FinTech talent.
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Customer Engagement 2021

What drives customers to switch or try new brands? Are they attracted or pushed? Find out at our annual Customer Engagement event alongside dotdigital, ENGINE, Foresight Factory, Great Rail Journeys, Joules, Merkle, Mitsubishi, Pinterest, REaD Group, The Guardian, Union Direct, and Wunderman...
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Customer Engagement: Acquisition and the Consumer Mindset 2021

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
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OneTrust PreferenceChoice: Personalisation and Privacy - A Third-Party Cookies Replacement Game Plan

This webinar provides expert insights about building trust with consumers around first-party data capture, so marketers can prepare today for a successful cookie-less future. Join us alongside Experian, OneTrust PreferenceChoice, Peak Indicators, and People's Postcode Lottery.
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Unlocking the Customer with Third-Party Data - What Do You Need to Consider?

When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
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DMA Awards Entry Q&A

What makes a DMA Awards entry go from good to great? Find out from former winners, the Judges and Category Chairs they impressed, and our Awards Committee Members from Unlimited Group, MRM, BBH London, BT Sport, We Are Marketing and WW.
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