DMA - Data & Marketing Association

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Introducing: The Hub

The Hub is the beating digital heart of the DMA. A world of insight, learning and development at your fingertips; a multimedia platform that transforms your DMA Membership experience, delivers IDM learning and training and DMA Talent student activities. Read on to learn more.
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The Hub is changing

You spoke. We listened. We’ve implemented the changes DMA Members asked for to enhance the user experience of our Members’ Hub. Dig into the changes and learn how we’ve built a smoother Hub for you.
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Creative Case Study - Bluebird Care Door Drop

The latest case study on excellent door drop creative from the Door Drop Hub of the Print Council.
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Door Drop Report 2022

What’s the state of door drops in 2022? Figures from the DMA’s annual report show the important role door drops have played in engaging and informing consumers during these challenging times.
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Meaningful Marketing Measurement: Charity Sector Focus

How have charities met the challenges of the last two years? New DMA research delivers insight into the evolution of charity marketing effectiveness, the drivers and inhibitors of growth, and how successfully charity marketers are measuring charity marketing effectiveness.
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Briefing and Evaluating Creative Work Masterclass

Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feedback.

Digital CRM Masterclass

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.
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