25 May 2022
Campaigner: Amplify Your Email Marketing Effectiveness
How can you better understand your email marketing performance and build more effective campaigns? We take an exclusive look into the IMDb's Email Report alongside Campaigner, OVO Energy, The Economist, NEC Group, Wiggle and Data Stories Consulting.
25 May 2022
Meaningful Marketing Measurement: Email Focus
Our latest report presents key email effectiveness insights uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover the effectiveness of email, how marketers are measuring its effectiveness, and how the channel has evolved over recent years.
24 May 2022
Marketreach: Transform your CX with Customer Mail
Research shows the revenue growth of customer experience leaders is over five times time higher than laggards. So how can brands make their customer experience dreams a reality? Hear from MBAstack, Go Inspire Group, Barclays and Marketreach.
10 May 2022
Queen's Speech 2022 - DMA calls for urgent publication of data reforms by UK Government
The CEO of the DMA calls for urgent clarity from the Department for Digital, Culture, Media and Sport (DCMS) on what text the data reform bill will contain.
01 May 2022
Learn to lead Masterclass
Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about how modern organisations need leaders at every level, and journey through the top five most...
01 May 2022
Writing for Content Marketing Masterclass
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve your organisation's goals. Discover what content types engage your audience and write content that attracts, persuades and converts.
01 May 2022
Pinterest Predicts 2024 and Beyond Report
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
28 Apr 2022
Meaningful Marketing Measurement 2022
Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.