Door Drop Report 2022

Here is the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix.

The figures collated for this year’s report are from January to December 2021, representing a snapshot of how the door drop industry performed last year – and comparing it back over the last five years.

A new partnership with JICMAIL has merged the DMA’s industry data with the industry-standard audience measurement for the first time. The result is a new structure and even more insights, offering the most accurate and detailed picture of the UK door drop market.

This report covers a period nobody could have foreseen, with coronavirus changing how everyone lived, worked, and shopped since 2020.

However, the figures contained within this report also show the key role door drops have played in engaging and informing consumers during these challenging times.

According to the latest data, spending on door drops and the volume of door drops sent increased following a pandemic impacted 2020.

Furthermore, with above-average growth rates, the door drop share of the total mail market has strengthened: up from a 20% share in 2020 to 23% in 2021.

To download and view Door Drop Report 2022, head here.