19 May 2017
Weaponising teddy bears
Why advertising isn't funny (any more), how to get ahead in business through alcohol, golf and nepotism, and weaponising household goods by an 11-year-old tech ninja (who really is a ninja) and using bereavement to sell burgers
18 May 2017
Customer Engagement Labs: The winning entry - #HiltonMoments
Seven talented young minds, three sessions, one brief - take a look at the winning presentation from Team Orange, who developed the #HiltonMoments concept
18 May 2017
Customer Engagement Labs: The creative consideration
Think like the customer to future-proof your business, says CEO of TMW Unlimited Chris Pearce, introducing the creative component of the customer engagement labs
18 May 2017
Customer Engagement Labs: The data debate
Introducing the labs, Alex Timlin, VP client services at Emarsys, began by asking how you can use data to make people happy - the role of data and technology in your customer engagement strategy
17 May 2017
Customer Engagement Labs: The brief
To develop new and innovative ways of creating awareness and engagement with the Hilton Honors App, using this to drive more downloads
16 May 2017
IDM training for DMA members
Use your DMA Member discount and hop online for some IDM training
12 May 2017
Twin peeks
Elon Musk's views on technology, David Lynch and cast on the return of Twin Peaks, Rory Sutherland on the benefits of spending, and a skew towards the moving image
11 May 2017
Nuisance calls: ICO issues record fine
A company behind nearly 100million nuisance calls has been fined £400,000 by the ICO. Read more, including the DMA's own response to the decision.
10 May 2017
A wander through words: May
This month in words - well mainly words. Read on to hear why creativity takes many forms - but to get to the good stuff, you need a team - the power of headlines, straplines, and what makes for a winning B2B voice.