IDM training for DMA members
16 May 2017
IDM essentials courses are tailored by the marketing industry’s leading experts and are packed full of skills, techniques, hints and tips that will make you an even better marketer and boost your career prospects.
Read through the qualifications below and pick out the courses that suit you.
Remember: if you are a DMA Member, contact your account manager, tell them which course you'd like to study and you'll access training at IDM member rates.
Database Marketing: Essentials
Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance
Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance
Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop
The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.
Digital Copywriting: Essentials
A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media
This Direct Marketing course is a results-focused grounding in all the essential direct marketing skills, from identifying the right channel, to evaluating campaign performance
Marketing Automation: Essentials
Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments
Programmatic Marketing: Essentials
The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying
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