Nuisance calls: ICO issues record fine

The Information Commissioner's Office has issued its largest nuisance calls fine to to date, handing Keurboom Communications a £400,000 bill.

The action came after more than a thousand complaints were received following an 18 month period in which the company made nearly 100 million calls to people on a variety of themes, from PPI to road traffic insurance.

Keurboom did not have the specific consent to make the automated marketing calls and as such breached law.

Mike Lordan, director of external affairs at the DMA said: “We applaud the work of the Information Commissioner's Office in their work against rogue marketers who do nothing for consumers and give the legitimate industry a bad name. We hope that in the future rogue marketers will face the real threat of prison when abusing consumers in this way, which will be an effective deterrent.”