DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

First-Tier Tribunal overturns ICO enforcement notice against Experian

The ICO accused Experian of trading, enriching and enhancing people’s personal data without their knowledge.
T-eb464e3e2710c93bd2930f086696647a-experian---hero.jpeg

DMA Appoints Industry 'Learning Ambassador' to Board of Directors

Kate Hamilton, Vice President Marketing, Proxymity, joins DMA Board
T-de2b402120c3cd0c9799960e6559efde-micro-upskilling-training.jpg

Is there any space for B2B brands on TikTok?

We posed the question to up-and-coming creatives and strategists, Jordan Perez-Hughes at B2B CX Agency The Croc, accompanied by Maya Behzadi and Lili Small from social media and influencer marketing agency, BIG little LDN.
T-e5341848921dddb9e527c2e18aef7c00-microsoftteams-image-(147).png

Customer Engagement Future Trends 2023

The customer engagement landscape is continually evolving and growing. But what will come next? Find out alongside the DMA, Sagacity Solutions, EA and other experts.
T-36c7fa224d3c7fdb0d16a5fba8ae7194-web-image33.png

DMA calls on marketing and creative industries to implement continuous learning cultures

DMA works with 16 member organisations, including international brands, charities, SMEs, and agencies, to understand how micro-upskilling can help facilitate business learning cultures to address growing skills gaps
T-8487a5d48eda47fdc9301f65e7bbf786-microsoftteams-image-(129).png

Micro-upskilling: Media & member reaction

We're on a mission to help the creative industries commit to the development of the people who power it. That's why we urge DMA Members to pledge an hour a week to upskilling. Read on to see why we feel this micro-upskilling approach is so vital.
T-60401d608789d921aaf912d8f67f19f7-1_web-image-3---talking-micro-upskilling-copy.png

Email Benchmarking Series: Deliverability Update

Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article offers insights into how deliverability changed during 2021...
T-bf783455ee4684dd74e89d9a3747405e-microsoftteams-image-(7)1.png

Creative Effectiveness in Door Drops: January 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.This time they have a look at a recent Door Drop from Crisis..
T-cb1ea00099e7bc0fe385ec514541f6e8-creative-effectiveness-in-door-drops-hero-image1.jpg