Responsible Marketing Update - Legitimate Interest
24 Jan 2023
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The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA, Data Compliant, Macmillan Cancer Support, Sagacity, and Vulnerable Paths.
Head online with Chris Combemale, DMA CEO, to explore the key changes in the data protection legislative environment.
Chris outlines the DMA's new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.
Plus, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.
Chaired by Chris Combemale, CEO, DMA, you'll also hear from:
- Victoria Tuffill, Managing Director, Data Compliant
- Pete Meacham, Fundraising & Marketing Compliance Manager, Macmillan Cancer Support
- Andy Bridges, Data Governance Manager, Sagacity
- Matt Radford, Vulnerability Consultant, Vulnerable Paths
Part of the DMA's Responsible Marketing campaign, during this event, you'll:
- Discover what soft-in data means for charities
- Learn how to use legitimate interest with greater confidence
- Have the opportunity to ask questions to our speakers
Click here to view the slides.
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