04 Jan 2023
Email Benchmarking Series: Clicks: A Deep Dive!
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article focuses on clicks.2.png)
01 Jan 2023
Copywriting Masterclass
Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course, you'll acquire practical tips and knowledge to boost the effectiveness of your writing in all contexts..png)
13 Dec 2022
DMA Insight: Data and Training are Key Challenges Facing the Industry
Insights from the DMA Awards 2022 judges provide an overview of the changes and trends impacting the data and marketing industry over recent years. The latest figures reveal key challenges around data and training that need to be overcome..png)
07 Dec 2022
Mayor of London and Ogilvy UK win DMA Awards Grand Prix
‘Have a Word’ campaign, by Mayor of London and Ogilvy UK, takes home the top prize at the DMA Awards 2022 - comments from DMA MD and Sadiq Khan
05 Dec 2022
Google Analytics: Advanced Masterclass
Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the confidence you need to make the most out of this essential tool.
02 Dec 2022
Google Analytics: Essentials Masterclass
A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define your actionable metrics and filter data for deeper insights.
01 Dec 2022
Google Analytics: The Complete Guide Masterclass
This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC, social referrals, email, banner campaigns and other online activities effectively.
01 Dec 2022
DMA Councils' Town Hall: Content Strategy 2024
01 Dec 2022
Campaign Planning Masterclass: 06 June 24
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every relevant channel. You'll learn how to bring together your customer data and campaign insights to create...