09 May 2018
Creative Data Academy: Eloise Thomas' Experience
Eloise Thomas, a student of this year’s London Creative Data Academy has written about her experience. Here’s what she had to say...
09 May 2018
FEDMA Conference in Budapest: E-Privacy Update and GDPR Countdown
On the bank of the Danube opposite the striking Hungarian Parliament, the Federation of European Direct Marketing Associations (FEDMA) gathered to discuss the latest issues facing the industry in Europe.
09 May 2018
The data explosion: collection and refinement of consumer data
New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.
08 May 2018
Legal Hub - GDPR Practitioner Advice 2
The DMA Email Council's Legal Hub has created a series of GDPR questions and answers to assist practitioners to understand the GDPR regulation and directly tackle some of the most burning questions in the industry.
08 May 2018
Call for responses: CAP Consultation on GDPR
The Committee of Advertising Practice have announced proposed changes to its rules on the collection and use of data for marketing.
04 May 2018
Retaining your customer base: success examples
We take a look at some of the great ideas businesses have come up with to encourage their customers to give their consent to be contacted.
04 May 2018
Call for responses: CAP Consultation on GDPR
The Committee of Advertising Practice have announced proposed changes to its rules on the collection and use of data for marketing.
03 May 2018
Follow the call of the disco ball
Dancing queens rejoice, the stress-points of a looming egg-head, and the battle for France.com. Just another week on planet earth with DMA copywriting sort, Rosanne Stewart
02 May 2018
Creating a Media Smart Generation event
Kate Burnett and Michael Sturrock from the DMA went to the event At Portcullis House which encouraged schools to sign up to the Media Smart Programme.