18 Nov 2024
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
13 Nov 2024
Master your Creative Strategy
Mastering the creative aspect is crucial for a successful marketing campaign.
12 Nov 2024
Paragon: Legal and Policy Update
On 23 October, the UK Government tabled the much-anticipated Data Use and Access Bill (DUA Bill), which will form a key part of the UK's data legislative infrastructure going forward.
08 Nov 2024
The Power of Storytelling in Gaining Customer Loyalty
In today’s challenging loyalty landscape, The Walt Disney Company EMEA and Armadillo reveal how data-driven storytelling in their ‘Fanbase Builder’ program fosters deeper customer connections and boosts engagement—without discounts. Their approach offers valuable insights for brands...
31 Oct 2024
Using Customer Data to Build Loyalty in a Price-Sensitive Market
In a market driven by rising costs, brands face the challenge of building loyalty without resorting to endless discounts. This article explores how this trend risks fostering a loyalty crisis, as customers increasingly chase deals over brand connection.
30 Oct 2024
DUA vs. DPDI: Spot the Difference
The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
28 Oct 2024
DMA feeds into UK Government Innovation and Tech Working Group for Industrial Strategy
The UK Government invited the DMA to provide industry insight into the key legislative framework.
24 Oct 2024
Is your obsession with clicks costing you growth? Why marketers need a measurement reset!
Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
24 Oct 2024
Breaking: Government Tables New Data Bill
The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”