13 Dec 2023
US pulls out of international efforts to create global data flow rules
The United States' representative to the WTO said they needed to create 'policy space' for debating the issues.
04 Dec 2023
Automated Entry into Promotions Guidance
Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...
30 Nov 2023
Why our judges get involved
We asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories..jpg)
23 Nov 2023
Creative Effectiveness in Door Drops: November 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Nick Brown, Sales Director at Newsquest, dives into a recent Door Drop from a local business selling firewood.
16 Nov 2023
Retail Marketing Effectiveness 2023 report
While the overall cross-sector picture of marketing effectiveness has remained muted in the past year, retail marketers have bucked the trend by recording a six-year high — but just how did they do it?.png)
09 Nov 2023
What our judges saw: Results
Media Council and Customer Engagement Committee members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them, and the measures that mattered.
07 Nov 2023
Fundraising Forum - Keep your charity direct mail compliant
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA and other industry experts at the Fundraising Forum.
03 Nov 2023
Pinterest: Emotion's key role in marketing effectiveness with Pinterest
Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.