DMA - Data & Marketing Association

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Understanding Podcasts: An interview with The Cycling Podcast I

Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this, the first part of a two-part chat with the founders of the trailblazing ‘The Cycling...
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Opportunities to increase diversity in your team

I frequently talk to employers about ways of increasing diversity in their workforce. Find out how The Foyer Federation can help diversify yours.
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Data Best Practice: Acquiring New Data

The DMA's Customer Data Council advise on expanding your database while maintaining compliant.
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Using JICMAIL on Your Journey to the DMA Awards

Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, explains how using JICMAIL can help you plan and execute outstanding award-winning campaigns
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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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DMA: The Membership

A new-look DMA. A new look DMA Membership.
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Member Content

SMBs and GDPR

While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
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DMA Insight: Email and the Mature Market

Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
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Creative Effectiveness in Door Drops

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2020.
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Consent Preferences