18 Dec 2024
Data (Use and Access) Bill pre-Christmas update
The House of Lords rises for the Christmas recess following further scrutiny of the Data (Use and Access) Bill and DMA-led amendments.
12 Dec 2024
Unlocking Engagement: Email strategies for charities
Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage...
10 Dec 2024
Virtual: Fundraising Forum - How Emotion Drives Donor Longevity
The Fundraising Forum provides a confidential space for charities to collaborate, share insights, and hear from industry experts.
02 Dec 2024
Announcing the DMA's new CEO
DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry.
29 Nov 2024
What being shortlisted for a DMA Award means
Paperplanes have been shortlisted for a DMA Award in the Mail Category, discover what it means to them.
25 Nov 2024
DMA letter to Secretary of State Peter Kyle on behalf of the charity sector
Major charities have lined up behind the DMA's call for the government to extend the soft opt-in to the charity sector.
21 Nov 2024
Elections - How much does mail matter?
During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
20 Nov 2024
Data (Use & Access) Bill 2nd Reading Summary
The House of Lords held the debate on the pre-committee stage of the Bill.
19 Nov 2024
Customer Engagement Report 2024
For the first time ever, our Customer Engagement Report brings together insights from both marketers and consumers, to give you a full insight into the current market landscape.