09 Dec 2020
DMA Insight: Coronavirus Creates Opportunity for Compassionate Marketing
Two-thirds of senior marketers told us the pandemic has had a negative impact on their business. However, a positive side-effect of the coronavirus, is the significant increase in brands compassionate and thoughtful approaches to how it markets to consumers.
07 Dec 2020
Glossary of Terms for Cookies and Adtech
The Glossary of terms from the Seven Step Ad Tech Guide which gives the basics of everything you need to know about cookies and ad tech.
04 Dec 2020
Craft in the Age of Coronavirus - On Copywriting with Vikki Ross
In the most recent article of our series, Craft in the Age of Coronavirus, Vikki Ross shares her insights on copy inside and outside covid comms. Read what the renowned copywriter has to say, from how to excel at writing copy to her favourite pandemic campaigns.
02 Dec 2020
DMA Email Council: How to Use Data Collection to Reduce Advertising Spend
Find out from the Email Council’s Legal and Deliverability hub how to keep your customers coming back for more, insights on how to make the most of data collection, and ways to minimise advertising spend.
02 Dec 2020
Pandemic Mail Engagement Triggers Jump in Digital
Latest JICMAIL data reveals that during the coronavirus pandemic consumer engagement with mail has improved and it's proven more effective that never as a trigger to digital engagement.
01 Dec 2020
Lead Forensics: Why Insight-Driven Marketers are the Engine of Growth
Listen to our webinar to hear from Lead Forensics, Peak Indicators, Radisson Hotel Group and Kingpin Communications and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.
01 Dec 2020
DMA Awards 2020: Meet The Winners
34 categories packed with the best work in the industry, head this way to check out the Gold, Silver and Bronze winners of the DMA Awards 2020
30 Nov 2020
Brexit: What are Marketers Doing to Prepare?
As we approach the 31 December deadline for the UK to agree on a post-Brexit trade deal with the EU, the DMA's resident legal and policy experts take you through all you need to know to prepare your business for any outcome.
30 Nov 2020
How Marketers Can Spark Customer Creativity Through Content
As part of DMA Scotland's regional content, guest contributor Kathryn Strachan, Founder & Managing Director, Copy House gives her insights on how to spark customer creativity.