Lead Forensics: Why Insight-Driven Marketers are the Engine of Growth

Today's marketers have unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. This has resulted in a fundamental shift in how marketers measure success and make decisions.

In this webinar we will discuss the importance of customer insight and how this will be vital to driving business growth in 2021.

Chaired by Pipa Unsworth, Founder, VerveIQ and Group Marketing Director, Peak Indicators, during this webinar you will:

• Hear from Daryl D’Cruz, who will be discussing data, creativity, and the importance of keeping customer experiences engaging
• Learn how the pandemic is forcing the hospitality industry to adapt as a result of changing customer behaviour and attitudes from Daniela Dumitrescu, B2B Marketing Director, Radisson Hotel Group
• Gain insights from industry experts from Lead Forensics and Kingpin Communications, as they debate the interplay of growth and data in marketing today, and the key trends driving them