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Brexit: What are Marketers Doing to Prepare?


Uncertainty looms large when it comes to the kind of Brexit we can expect. Will it be a no-deal Brexit? Or closer trade agreements? How will they strike a balance between market access and regulatory sovereignty?

Moreover, what impact will Brexit have on marketers in 2020 and beyond? Tune in to hear from Michael Sturrock, Head of Public Affairs, John Mitchison, Director of Policy and Compliance and Asli Yildiz, Head of Legal, DMA, to learn:

  • What kind of deal we need for the continued success of the data and marketing industry
  • How exchanging personal data with the EU would continue under a no-deal scenario
  • If Brexit will impact UK-US data flows and what the future of data regulation will be in the UK and across the world
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