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The Value of Automation Report 2025

Discover automation's true marketing impact.
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Soft Opt-In For Charities: Your Questions Answered Document

We have worked with our expert Governance Committee to create a new "Soft Opt-In For Charities: Your Questions Answered" document to support our members. This resource answers the most common questions we’ve received from charities and explains what the soft opt-in could mean for the sector.
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Royal Mail Reforms Confirmed: What They Mean for the Future of Mail

The DMA supports Ofcom’s Royal Mail reforms as a necessary step to improve postal service reliability, reduce cost pressures, and modernise business mail delivery across the UK.
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How to Maximise Email Marketing for Charities in the Soft Opt-In Era

The addition of the soft opt-in for the charity sector means they can reach more supporters, strengthen engagement, and increase fundraising potential by an estimated £290m annually. But how can charities seize this opportunity while staying fully compliant? Join us to gain practical...
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ICO Shake-up: New Leadership and Direction

Paul Arnold’s appointment as interim Chief Executive comes as the ICO prepares to transition into the new Information Commission, with a revised statutory remit to promote innovation, competition and growth alongside data protection.
ICO Shake-up: New Leadership and Direction

From Insight to Impact: The Real Value of Customer Data

Members of the Customer Data Council share their key takeaways from the Value of Customer Data Report and offer their advice on how to maximise the impact of your data...
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DMA Awards 2025: Entries Open

The DMA Awards 2025 is where your work comes to prove itself; where you put it all to the test.
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The Value of Customer Data Report 2025

Your essential guide to how customer data increases marketing effectiveness.
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