07 Dec 2011
FMCG brands turn to door drops
FMCG brands face increasingly challenging times, as consumers tighten their belts and a relatively small group of powerful retailers tighten their firm grip on the shopper relationship. This sees FMCG brands looking at other ways to reach shoppers with incentives, such as door drop sampling.
06 Dec 2011
Expert opinion on new Defra deal
Eight years ago, the DMA signed a Producer Responsibility Agreement with Defra that committed the industry to increasing its use of suppression files, targeting and recycled paper. It also included a series of targets around the recycling rate of paper-based direct marketing material – from 30%...06 Dec 2011
Can using the pre-header make a difference?
In a nutshell, yes the pre-header is key. Multiple heatmap studies have shown that the three main influencing factors in getting your emails opened are: from name, subject line and preview pane. So, with that in mind, let’s consider the email client options.
06 Dec 2011
Make the most of your customer lifecycles
Whatever your product or service, there are opportunities for every business to maximise revenue from your customer lifecycle. Once you set up your lifecycle emails as triggered messages, lifecycle programmes will carry on working for you without additional resource requirements.
25 Oct 2011
Five ways to make more of your A/B email tests
So you test two subject lines on a decent number of recipients and one performs better than the other. Yay! We have a winner... send it out to everyone else. What’s not to like about that? Hopefully nothing, but the simplicity of “version A versus version B” testing can lull us into...
13 Oct 2011
Mailing Houses resource: Why mail? newsletter
Promote your mailing house with the help of Why mail?, a ready-made mailer that sells the benefits of direct mail. Just follow these five easy steps to find out how to download and use your free copy of Why mail?
06 Oct 2011
Member ContentEmail tracking report 2011
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual DMA / fast.MAP Email Tracking Study provides such valuable insight for marketers: it tells us what consumers really think of the marketing emails they receive, the content they prefer,...
20 Sep 2011
Challenging pre-conceptions about door drops
A recent Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop mailing - more than any other marketing channel. And it has a powerful place in people's lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer.16 Sep 2011
How to comply with cookies law 2011
Caroline gives an overview of the new cookies regulations, which came into force on 26 May 2011, including what they mean for UK businesses and the Government and ICO's position. The ICO has given companies some breathing space, but they are expected to fully comply with the new regulations by...